Website Design & Development

Build Fast, Beautiful, and Business-ready Websites — Custom or Using Popular Platforms

At Innosaber, we design and develop websites that convert visitors into customers. Whether you need a pixel-perfect marketing site, a complex custom web application, or an e-commerce store on WordPress/WooCommerce, Magento 2, or Shopify — we deliver reliable, secure, and SEO-friendly websites tailored to your business goals.

What We Deliver

• Custom Website Development: from bespoke front-end interactions to complex back-end logic and integrations.
• Platform-based Builds: WordPress, WooCommerce, Magento 2, Shopify, headless CMS (Contentful, Strapi), or frameworks like React/Next.js, Vue/Nuxt, Laravel, Django.
• Responsive & Accessible UI: mobile-first, fast, and accessible (WCAG-aware).
• SEO & Performance: on-page SEO, structured data, image optimisation, lazy loading, and Core Web Vitals improvements.
• Secure Deployments: HTTPS, secure authentication, OWASP-aware development, and hardening.
• Integrations: payment gateways, CRMs, analytics, third-party APIs, and enterprise systems.
• Ongoing Support: maintenance, enhancements, monitoring, and managed hosting.

Step-by-Step Website Development Process (we follow Scrum)

We employ an Agile Scrum approach, ensuring you receive regular progress, early feedback, and predictable delivery.

1. Discovery & Requirements

• Stakeholder interviews, business goals, target users, and competitor analysis.
• Define success metrics (KPIs), feature list, integrations, and technical constraints.
• Deliverables: Project brief, high-level scope, target timelines, and initial estimates.

2. Product Backlog & Prioritisation

• We translate requirements into a prioritised product backlog (user stories, acceptance criteria).
• You’ll review and approve priorities so the team builds the highest-value items first.

3. UX & UI Design

• User research & wireframes: map user journeys and low-fidelity flows.
• Interactive prototypes: high-fidelity screens (Figma/Adobe XD) for usability validation.
• Design system: reusable components, typography, colour, and accessibility guidelines.
• Handover-ready assets: for development (SVGs, icons, image specs).

4. Sprint Planning (Scrum Kickoff)

• Sprint length agreed (usually 1–2 weeks).
• Define sprint goals and select backlog items to commit to the sprint.
• Assign tasks to developers, QA, and designers.

5. Development (Incremental Delivery)

• Feature-by-feature implementation: front-end, back-end, APIs, database.
• Continuous Integration (CI) and automated testing are executed in each sprint.
• Daily Scrum: short standups to align progress and remove blockers.
• Sprint Review: demo completed work to stakeholders at the end of each sprint.

6. Quality Assurance & Testing

• Functional testing, cross-browser checks, and responsive testing across devices.
• Automated unit and integration tests where applicable.
• Performance testing, security scanning, and accessibility testing (contrast, keyboard navigation, ARIA).
• Fixes tracked and prioritised in the backlog.

7. User Acceptance Testing (UAT)

• Client-led testing in a staging environment.
• Collect feedback, log issues, and finalise acceptance criteria.
• We iterate quickly and re-deploy fixes in subsequent sprints.

8. Deployment & Go-Live

• Final review, production readiness checklist, backup plan and rollback strategy.
• Production deployment, DNS updates, SSL, and final smoke tests.
• Post-launch monitoring for performance and errors.

9. Post-Launch Support & Growth

• Bug fixes, security patches, feature enhancements, and analytics-driven optimisation.
• Optional managed hosting, backups, and 24/7 monitoring.
• Roadmap planning for future releases and A/B testing.

How Scrum Works in Our Projects (quick overview)

• Product Owner (you or your delegate): owns the product backlog, sets priorities and acceptance.
• Scrum Master / Delivery Lead (Innosaber): removes blockers, facilitates ceremonies, and ensures process.
• Development Team: cross-functional developers, QA, and designers delivering increments.
• Ceremonies: Daily Standup, Sprint Planning, Sprint Review (demo), Sprint Retrospective (process improvements).
• Artefacts: Product Backlog, Sprint Backlog, Increment (shippable product).

Scrum provides transparency, frequent demos, and the flexibility to adjust priorities as market needs evolve.

Custom vs. Platform (when to choose what)

• Custom Website Development — choose when you need unique business logic, complex workflows, custom integrations, or a tailored user experience. Best for SaaS, marketplaces, complex portals.
• Platform-based (WordPress / WooCommerce / Magento 2 / Shopify) — ideal for content-heavy sites, blogs, marketing sites, and e-commerce stores where speed to market and plugin ecosystems provide value. We can build headless or hybrid solutions if you need both content flexibility and scale.

Frameworks & Platforms (we commonly use)

• CMS / eCommerce: WordPress + WooCommerce, Magento 2, Shopify, BigCommerce.
• Front-end & Headless: React, Next.js, Vue, Nuxt, Gatsby (headless).
• Back-end: Node.js (Express/Nest), Laravel, Django, Spring Boot.
• Databases & Hosting: MySQL/Postgres, MongoDB, Redis, AWS, Azure, DigitalOcean, Vercel.
• DevOps & CI/CD: GitHub Actions, GitLab CI, Docker, Kubernetes (where required).

We pick the right stack based on performance needs, team skill, budget, and long-term maintainability.

Engagement & Resourcing Models

We offer flexible commercial models to match your needs:

1. Fixed Scope (Fixed Price)

• Best when requirements are well-defined.
• Predictable cost and milestone-based delivery.
• Change requests are managed with a formal variation process.

2. Time & Materials / Dedicated Team (Resource Augmentation)

• Best for evolving requirements or long-term product development.
• Pay-per-resource (Full-Time or Part-Time) with weekly timesheets and transparent reports.
• You directly manage the team’s day-to-day tasks if desired.

3. Hybrid

• Fixed scope for core features + dedicated resources for ongoing work and improvements.

We provide developers, designers, QA, DevOps engineers, and project managers — full-time or part-time — depending on your budget and timeline.

Transparent Delivery (you remain in control)

• Direct access to developers and daily communication channels (Slack/Teams).
• Regular sprint demos and progress reports.
• Source code ownership and documented handovers (per agreement).
• Clear SLAs for support and maintenance.
• No hidden fees — all costs and expectations agreed up front.

Quality, Security & SEO as Standard

Every site we build follows best practices:

• Secure coding (OWASP controls), HTTPS, authentication, and RBAC.
• SEO-friendly architecture: semantic HTML, meta tags, structured data, sitemap, robots, and server-level SEO improvements.
• Performance optimisation: image compression, asset minification, caching, and CDN usage.
• Accessibility considerations for inclusive user experiences.

Typical Timelines & Considerations

• Simple marketing site (5–10 pages): 2–6 weeks (design + development).
• E-commerce store (platform-based): 4–12 weeks, depending on integrations and customisations.
• Custom web application: 3 months or more, depending on complexity and integration requirements.

(Estimates vary — we’ll provide a firm timeline once we complete discovery and define the scope.)

Why Choose Innosaber for Website Design & Development

• Cross-disciplinary teams: designers, frontend & backend engineers, QA, DevOps.
• Proven processes: Scrum, CI/CD, automated testing, and iterative delivery.
• Platform agnostic: we use the best tool for your business needs.
• Transparent engagements with direct resource access.
• Experience across industries — from startups to enterprise portals and e-commerce.